In an ever-evolving digital age, providing customers with the options they want, when they want them, is more critical than ever. It’s no longer just about having the right inventory—it’s about serving it up in a way that meets customers where they’re at. Here’s how dealerships can build a winning strategy for keeping potential buyers engaged.
Offer Your Customers Options
Everyone loves options, and one way to make sure customers keep coming back is by offering them choices that meet their needs and preferences. Think about it: having similar vehicles or pricing points available can make a huge difference in helping a buyer see what’s possible. The goal here is to keep your customers interested and informed with alternative choices that could fit their needs just as well as their initial pick.
Audit Your Digital Experience
Today’s digital landscape is the primary showroom for most buyers, so providing an online experience that mirrors the attention and personalization of a physical dealership is key. This starts with a thorough audit of your online presence to ensure that customers are seeing up-to-date, accurate, and compelling information. It’s all about mirroring the in-store experience online—wherever they choose to connect with you.
Make “LotWalks” a Digital Reality
Just as a lot walk helps you stay familiar with physical inventory, a digital LotWalk keeps your online presence fresh and relevant. Regularly reviewing the information, imagery, and updates on your website can be the difference between a customer choosing you or hopping over to a competitor. Think of it as your opportunity to showcase the best of your dealership—before your customer even steps foot on the lot.
No More “Shooting Fish in a Barrel”
Gone are the days of throwing every option at a customer and hoping something sticks. The future lies in curating a specific, satisfying customer experience that focuses on clarity and choice. By reviewing your online and in-store strategies, you’ll be more likely to make a meaningful connection with buyers, leading to higher engagement and more sales.
Start Today with LotWalk
If you’re unsure where to start, LotWalk.com can help. Our team specializes in helping dealers optimize their online and in-store presence to keep customers coming back. Take control of your customer journey—both digitally and in person—and keep your dealership in the spotlight.
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