Does LotWalk replace my CRM or inventory tool?

No. LotWalk plugs into your existing stack and makes it work together. Your CRM tracks what happened. LotWalk tells you what to do next. It connects CRM data to live inventory so your team can see which customers in the system are a match for cars on the lot today. LotWalk integrates with 50+ dealer systems including vAuto, VinCue, ACV/MAX, VinSolutions, eLeads, DriveCentric, and DealerSocket.

We don't have time to learn another tool. How hard is LotWalk to adopt?

LotWalk isn't another tool to manage. It's the one place your team goes first every morning. It replaces the time they're spending jumping between systems trying to figure out what to work. Most dealerships are fully onboarded within days, with a dedicated Performance Engineer guiding the process and running weekly accountability sessions so adoption sticks.

We tried dealer software like this before and it didn't stick. How is LotWalk different?

We built coaching directly into the product because software doesn't fail. Adoption does. Every LotWalk dealer gets a dedicated 1-on-1 human coach who runs weekly accountability sessions with your team. The tool and the coach are the same subscription. You don't chase your team to use it. That's your coach's job.

What's the ROI of LotWalk?

Faster inventory turn means lower flooring costs, higher volume, and better gross because you're not discounting aged units to move them. LotWalk dealers have hit 22x annual turn rates and averaged an extra $400 gross per unit. The dealers who see results fastest are the ones where the GM is involved in the weekly coaching call.

How much does LotWalk cost?

LotWalk offers two coaching levels: Plus at $995/month (6-month agreement) with the full platform (inventory and lead integration, dashboard, stocking tool, and predictor) plus a monthly 1-on-1 coaching call, and Pro at $1,995/month (6-month agreement) with weekly 1-on-1 coaching from a dedicated Performance Engineer. A New + Used bundle is available at $2,595/month. All plans include a one-time $1,000 integration fee.

How quickly can a dealership get started with LotWalk?

Most dealerships are fully onboarded and using LotWalk within days. After data integration, your dedicated Performance Engineer walks your team through everything and ensures adoption sticks.

Over 5,000 Active LotWalk Users

Become a better used car operator. Period.

Q: I already have a pricing tool. Why do I need LotWalk?

Your pricing tool prices cars. LotWalk sells them. A pricing tool is great for appraisals and market positioning, and LotWalk integrates with it. But pricing a car correctly doesn't mean your team is working the right leads on that car. LotWalk surfaces the customers in your CRM who are a perfect match for units sitting on your lot, alerts your manager at the right time, and holds your team accountable to act on it. Your existing tools give you data. LotWalk gives you direction.

Software + Coaching + Accountability = Growth

Aging units eat your gross, and every dropped lead is money you already spent. LotWalk hands your team a daily Action Plan, built by a real coach, so the right cars and the right leads get worked every morning.

Book a Lot Audit → Get the Free Action Plan Template ↓

A free, reusable template you can print and run every Monday. No credit card. No demo required.
Plans from $995/mo · See pricing →

22×

Annual turn rate

+$400

Avg gross per unit

60-70%

Lost leads given a second chance

5×

Inc. 5000 honoree

No Rip and Replace. LotWalk Sits on Top of the 50+ Tools You Already Pay For.

vAuto

Inventory Pricing

VinCue

Inventory Intelligence

ACV

ACV / MAX

Wholesale & Appraisal

VinSolutions

CRM

eLeads

CRM Platform

DriveCentric

CRM Platform

DealerSocket

CRM & DMS

vAuto

Inventory Pricing

VinCue

Inventory Intelligence

ACV

ACV / MAX

Wholesale & Appraisal

VinSolutions

CRM

eLeads

CRM Platform

DriveCentric

CRM Platform

DealerSocket

CRM & DMS

The Problem

You don't have a tools problem.
You have a follow-through problem.

You're paying for a CRM, a pricing tool, a DMS, and three more dashboards that all promised to fix your lot. None of them tell your team what to do at 8 AM Monday. That's the real enemy: unactionable data, with nobody on the hook for what it says.

You shouldn't have to walk in Monday morning guessing which cars to work, which leads to call, or which rep needs a push. Knowing should be the easy part.

DMS

Tells you what happened. Doesn't say what to do next.

CRM

Tracks leads. Blind to your lot.

Pricing Tools

Snapshots, not action.

Digital Retail

Great online. Blind to your aging units.

Yes, LotWalk has a dashboard too. Here's the difference.

Ours comes with a human. Every LotWalk dealer gets a Performance Engineer who reviews the numbers every week, builds the daily Action Plan, and holds the team accountable to run it. A dashboard alone tells you what happened. Ours comes with someone who makes sure something happens next.

Book a Lot Audit

The Guide

You're carrying the whole store. We've been there.

It's 8 AM Monday. The lot is full, the team is looking at you, and the reports only tell you what already happened. Aging units creep up, paid-for leads go cold, and all of it rolls up to you. We know that feeling because we've lived it.

Lotpop was built by a car guy, not a software company. Jasen Rice spent 29 years walking dealer lots and training thousands of used car managers at vAuto before founding Lotpop in 2013. So every dealer gets a dedicated Performance Engineer: not a consultant who drops off a checklist and disappears until the next invoice, but a real operator who builds the Monday plan with your manager, puts it in writing, and checks every commitment the next week. Your managers get held to it so you don't have to stand over it.

The Accountability Loop

A working session with your team every week. A written game plan comes out of every call, and your coach opens the next one by checking every commitment in it. Nothing slides.

Knows Your Market

Your Performance Engineer knows your market, not just national averages. The advice fits your store, your inventory, and the customers walking your lot.

A Real Person, Not an Algorithm

When the data says one thing and your gut says another, your coach helps you make the call. That's something no dashboard can do for you.

5,000+

Active LotWalk users

22×

Annual turn rate

+$400

Avg gross per unit

5×

Inc. 5000 honoree

Book a Lot Audit → Meet the Coaches ↗

The Plan

Getting started is
three easy steps.

No rip and replace. No long setup. Built on the tools you already pay for, and you're running the lot within a week.

Data Integration

We connect LotWalk to the tools you already pay for. No rip and replace, nothing for you to install. Live in days.

Introduction to LotWalk

Your Performance Engineer walks your team through LotWalk and the daily Action Plan. Which cars to work. Which leads to call. Which reps to push. Everyone knows exactly where to start.

Weekly Coaching Calls

One working session a week with your coach. They run the plan with your manager, keep the team on the hook, and the right cars get sold.

Without LotWalk

Leads go cold when the unit sells

Aging units quietly eat your gross

The team guesses what to work

Nobody holds the plan accountable

With LotWalk

Switch leads matched to cars on your lot

At-risk units flagged before they age out

A ranked Action Plan for every rep

A real coach who runs the weekly plan

Switch Leads

When a unit sells, do your leads die with it?

Every month your BDC lets paid-for leads go cold because the car they asked about sold, while similar units sit on your lot needing to move. LotWalk closes that gap between the BDC and the used car desk.

A Unit Sells

Most stores mark the lead dead and move on. That customer was ready to buy, and you already paid for them. This is where gross quietly walks off the lot.

LotWalk Rematches It

LotWalk identifies the open leads on that sold vehicle and matches them to comparable cars in stock right now. Your BDC gets a live unit to sell instead of a dead file.

The Deal Stays Home

A customer you already paid for, matched to inventory you already own, worked from the morning Action Plan. No new ad spend. Your BDC never stops selling.

Book a Lot Audit

The Stakes

What another year of Dashboard Fatigue actually costs.

Aging eats your gross

Units that should have sold at 30 days, sitting at 60, 90, 120. Every day is gross gone.

Paid leads go cold

Leads you paid for going cold because nobody connected them to the car already on your lot.

Seven figures left behind

A manager doing $250K in gross when the data says they should hit $400K. That's seven figures a year you'll never see.

You don't need another tool to tell you this is happening.

You need someone to make it stop.

Book a Lot Audit

The Transformation

Become the operator everyone else copies.

When LotWalk is doing its job, you stop wondering what to do on Monday. Your team works the right cars first. Aging inventory shrinks. Gross holds. Volume goes up. By month three, you're the dealer everyone else in your 20 Group asks for advice.

22×

Annual turn rate

+$400

Avg gross per unit

60-70%

Lost leads given a second chance

20-30%

Volume lift in 90 days

What dealers are saying

★★★★★

"Before Lotpop, we never saw our data like this. Now inventory and CRM sit together, we make quick decisions that move cars faster, and we keep nothing aging."

Roy Reutter

Dealer Principal

★★★★★

"The data we need to make excellent decisions in a complex, competitive environment. I'd recommend Lotpop to any dealer looking to level up."

Rob Ruth

Dealer Principal, Bob Ruth Ford

★★★★★

"23 years in the car business and a lot of vendors. Lotpop is second to none. The one-on-one attention is phenomenal."

Jason Hagan

Used Car Director

Stop running reports. Start running the lot.

LotWalk is how you cut through the noise and sell more cars. One screen, one plan, one coach who keeps your team on it. Give us 30 minutes and we'll show you what a real Action Plan looks like, walk your store's numbers, and tell you straight up whether it's the right fit.

Book a Lot Audit → Get the Free Action Plan Template ↓

Pricing

One clear path. Pick your coaching level.

Every plan includes the software. What changes is how often your coach shows up. Used Car pricing shown. switch to New Car →

The questions every GM asks us first.

Straight answers, no fluff. If you don't see what you need, book a Lot Audit and we'll walk through it live.

Isn't LotWalk just another dashboard?

It has one, and it's a good one. But the dashboard isn't the product. The product is the dashboard plus the Performance Engineer who reviews it with your team every week, the Action Plan that comes out of every review, and the accountability that makes sure the plan gets run. Every other tool on your lot stops at the screen. We start there.

I already have a pricing tool. Why do I need LotWalk?

Your pricing tool prices cars. LotWalk sells them. Pricing a car correctly doesn't mean your team is working the right leads on that car. LotWalk surfaces those opportunities at 8am every morning and holds your team accountable to act on them. Data → direction → follow-through.

We already have a CRM. Does LotWalk replace it?

No. LotWalk plugs into it. Your CRM tracks what happened. LotWalk tells you what to do next. It connects CRM data to live inventory so your team sees which customers match cars on the lot today. Integrates with 50+ dealer systems.

We don't have time to learn another tool.

LotWalk isn't another tool. It's the one place your team goes first every morning. Replaces the time spent bouncing between systems. Most dealers are live in days.

We tried something like this before and it didn't stick.

Software doesn't fail. Adoption does. That's why every LotWalk dealer gets a dedicated 1-on-1 coach who runs weekly accountability sessions. The tool and the coach are the same subscription.

What's the ROI?

Faster turn = lower flooring costs, higher volume, better gross. Our dealers hit 22x annual turn and +$400 per unit. The pattern: GMs who join the weekly coaching call see results fastest. Run a free estimate →

How long does setup take?

Most dealers are live in days, not weeks. We plug into your CRM, inventory, and DMS, then your Performance Engineer handles the rest.

Is my dealership data secure?

Yes. We use enterprise-grade encryption for all data at rest and in transit, and your data is never sold or shared. LotWalk reads from your existing systems through the same secure connections your other vendors use.

Become a better used car operator. Period.